reddit is moving to logged-in only
reddit told investors it's shifting to a logged-in experience. tests start this quarter in some markets outside the us. no date for everyone.
what reddit said
on its 29 october earnings call, reddit announced it's moving to a primarily "logged-in experience".
it won't happen overnight. reddit will first test a logged-in-only experience in select markets outside the us this quarter. the markets weren't named.
there's no timeline for everyone yet, and reddit says a logged-out front page still matters.
why
search traffic is drying up. reddit said search referrals dropped by more than 1 million per week on average in october.
techcrunch also reads the move as protecting reddit's data from scraping, so it can sell licensing deals instead.
the money side
revenue was up 53% year over year to $895 million. us daily users were down 2% year over year.
fewer visitors, more money per visitor.
why it matters for a creator business
if reddit becomes login-first, the people who see your posts are people with accounts. outside traffic from google matters less.
and accounts that already exist, have history and are logged in become the only way in.
the short version
- reddit is shifting to a logged-in experience
- tests start this quarter in some markets outside the us
- search referrals are falling fast
- revenue is still growing
- aged, active accounts become more valuable
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